1. Content Factors
    Content-Length: There should be a balanced amount of content compared to the page's size. LSI: Keywords and content should all relate to the page. Original Content: Avoid repeat verbiage and pictures. Updates: Google favors recently updated sites. Organization: Bullets, numbered lists, and use of photos/graphics throughout content.
  2. Site-Level Factors
    Sitemap: Helps users and Search Engines navigate through pages. Privacy Policy: Tells Google you’re a trustworthy site. Loading Speed: The site should load quickly for desktop and mobile. Image Optimization: File name, alt text, description, and captions should all relate.
  3. Link Factors
    Outbound Links: Linking to authority or trusted sites can be a huge ranking factor. Linking Pages: The website should have links that help users navigate to different pages. Social Media: All platforms should be linked to the site.
  4. User Factors
    Bounce Rate: A lower rate is preferred. Traffic: Having more traffic gets you a higher rank. Dwell Time: The longer people stay on the website the better. Geo-Targeting: Local listings are boosted by search engines.