RANKING FACTORS

  1. Domain Factors
    Keyword In Domain: A domain benefits when a keyword is used in it, preferably at the start. Registration Length: The later the expiration date of a domain, the better. ccTLD: Having this extension can help rank the site in that country but will hurt rank globally. URL Length: A shorter URL is preferred. It also makes it easier for people to remember.
  2. Content Factors
    Content-Length: Generally speaking, more words the better. LSI: Keywords and content should all relate to the page. Original Content: Avoid repeat content. Updates: Google favors frequently updated sites. Organization: Bullets, numbered lists, and use of photos/graphics should be used throughout content.
  3. Site-Level Factors
    Sitemap: Helps users and Search Engines navigate through pages. Privacy Policy: Tells Google you’re a trustworthy site. Loading Speed: The site should load quickly for desktop and mobile. User Reviews: Any feedback your site gets influences its ranking. Image Optimization: File name, alt text, description, and captions should all relate.
  4. Link Factors
    Outbound Links: Linking to authority or trusted sites can be a huge ranking factor. Linking Pages: The website should have links that help users navigate to different pages. Social Media: Needs to be linked to the site, the more followers/likes the better. Contextual Links: Links positioned inside a page’s content helps SEO. Link Diversity: Having links from just one source can be seen as spam. Youtube: Since Google own it, they reward you for linking to it.
  5. User Factors
    Bounce Rate: A lower rate is preferred. Traffic: Having more traffic means the site is likely means it’s higher quality. Comments: The amount and type of comments influence ranking. Dwell Time: The longer people stay on the website the better. Geo-Targeting: Local listings are boosted by search engines.